The People Behind Your Cup

Every bag of Loom coffee passes through the hands of people who care deeply about the craft: the farmers who grew it, the roaster who developed its profile. We're a worker-owned roastery in Greensboro, North Carolina, and we believe you should know exactly who's roasting your coffee.

Julio Arguello - Lead Roaster

Born in Nicaragua and raised in North Carolina's Piedmont region, Julio came up through the specialty coffee ranks as a barista and manager at Borough Coffee before joining Loom. His background as a metalworker gave him an intuitive feel for the mechanical precision roasting demands.

As a worker-owner, Julio has a stake in every bag that leaves our facility.

Christopher Pierce - Green Buyer & Co-founder

Christopher sources every coffee we roast, building long-term relationships with farmers and importers and serving as point person for our cafe and restaurant partners. He's a certified SCA judge and holds advanced certifications in machine maintenance.

A Greensboro native, he founded Loom during the uncertainty of early 2020.

Noah Parrish - Growth & Partnerships

Noah joined in 2023 after co-founding Borough Coffee, Greensboro's first living wage cafe.

He's a go-getter with a great attitude, and experience building a values-driven coffee business - the right person to grow our wholesale partnerships.

Andrew Duke - Design & Creative

Andrew shapes everything you see from Loom: our packaging, our brand identity, our visual communications.

He led our 2023 sustainability packaging redesign, earning us a nomination for the Sprudge Magazine Design Awards, and is currently working on what comes next.

Not sure which coffee fits your style?

We're real people, and we're here to help you pick. Text or call us and Christopher will walk you through what's roasting this week. Email us your brewing method and flavor preferences, and we'll point you to the right bag.

Or use the quick chat icon in the corner. We typically respond within a few hours during business hours.

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send us an email

How We Got Here

Loom started in early 2020 - awkward timing, but maybe the most honest. The pandemic exposed what many of us in the coffee industry already knew: traditional employment models left workers vulnerable.

Christopher and co-founder Ashley Griffeth built Loom as an alternative: a worker-owned roastery where everyone earns equity, not just a paycheck.

Ashley helped establish our roasting protocols before transitioning to new opportunities in 2025, and Julio now leads our production.

Educate2Envision Partnership

As part of our ongoing partnership with Educate2Envision - a nonprofit organization promoting education in rural Honduras - a portion of all profits from our Honduras offerings are donated to directly to E2E.

These funds are used to build secondary schools in coffee-producing communities, as well as to provide youth scholarships in these areas.

learn more about e2e
e2e education coffees

Worker-Owned Structure

Everyone at Loom earns an equity stake in the company. This isn't complicated: when workers own the business, decisions get made differently.

We partner with cafes working toward living wage standards, offering real consultation on menu planning, pricing strategy, and operations - not just selling them coffee.

What We're Excited About Right Now

The Rotation is our coffee membership for folks who want more than a delivery service. Set your frequency and quantity, and we'll send you a different coffee from our current menu with each shipment.

Same roaster relationship. New coffee every time.

This is how you explore specialty coffee without the guesswork of picking individual bags. We choose what's freshest and most interesting. You brew it and tell us what you think.

join the rotation